Breathing life into the car.
That's Mazda's design philosophy.


A car isn't simply a mass of metal. Mazda believes it's more like a living creature.
Creating an emotional bond between a driver and their car comparable with
the relationship between horse and rider.

That's the ultimate goal of Mazda's “Soul of Motion” design.

Mazda's “Soul of Motion” design embodies the dynamic beauty of life.

The power and elegance of a wild animal in the instant when it pounces on its prey.
That's the essence of the ultimate Motion Form envisioned by Mazda.

We want a car to be more than metal; something that exudes the vitality of a living being. Cars which evoke the tension that presages movement, imbued with the warmth of a creature with a beating heart and blood in its veins.

That's the inspiration behind the “Soul of Motion” design.


The Power of Design

The Power of Design

Seeing an instantaneous motion and beauty of a living creature can be a strikingly emotional, inspiring experience.
Fascinated with beauty, a designer relies on his outstanding aesthetic sensibilities to create a beautiful, streamlined presence.

Explore philosophy behind “SOUL OF MOTION”

Design without passion won’t imbue
a car with soul.

There’s more to creating a car with soul than simply sculpting its physical form. Mazda imbues its cars with soul through its quest to capture the dynamic beauty of life beyond the confines of conventional design.

Our tradition of outstanding craftsmanship is another critical element in this artistry. Drive a Mazda car and you’ll sense our passion and commitment to the art of creating cars with soul.

Expert Craftsmanship

that Breathes Life into Cars

Interior Designer

Interior Designer

Capturing the Pleasure that Driving Can Bring Through Design

Clay Modeler

Clay Modeler

Breathing Life Into a Sketch Through the Unique Beauty of Sculpture

Expert Fabricator

Expert Fabricator

Taking unique, imaginative designs and making them real

Expert Fabricator

Expert Fabricator

In Search of a Beautiful Blend of Materials and Form

Master Painter

Master Painter

The fiinishing touch: Brilliant colors that highlight the the beauty of flowing shape


Seeing one of our cars should invoke the feelings you get from appreciating a work of art! Seeing its sculpted beauty and the shifting reflections as it catches the light, evoking speed, grace and power, you’ll feel an irresistible urge to drive it.VIEW GALLERY


Held at Milan Design Week, this event focused on helping people understand and feel how we see the world and how that view translates into the design of our cars
Find out more


Introducing Mazda's global design centers where Mazda designs are created.